Professional Career
As the Vice President for International Markets at GoDaddy, I manage a vast P&L for our markets that sit outside of the US, Australia, Canada, and the UK. I have a 30+ person team that sits across five timezones, and we work across marketing, product, platform, commercial operations, and more to drive the business forward while maintaining a focus on data-driven testing and experimentation to explore opportunities at scale.
2025 marks a decade of my time with GoDaddy and I’ve had the privilege of launching several markets within the EMEA region and designing our international growth strategy. Today, my focus is on emerging markets and how we take GoDaddy and our offering into the future for the offline population yet to still come online.
As the GM for our Dubai hub, I've been active in enabling and empowering regional businesses and entrepreneurs, particularly in their native local language, including Arabic. Under my leadership, the GoDaddy brand has grown in MENA to become a true partner for small businesses and entrepreneurs in the region.
Prior to my VP role, I successfully launched GoDaddy’s first local brand marketing campaign, an Arabic version of godaddy.com and an Arabic Website Builder and GoDaddy E-Store, an e-commerce product, to further support GoDaddy’s customers in the region. 2021 followed with a second localized marketing campaign and strategic partnership with the Arab Fashion Council, in parallel to enhancing the product portfolio and user experience to better meet the needs of MENA customers.
I have a passion for supporting and fostering women in business, pioneering a partnership with GIZ Egypt in Summer 2021 to host schoolgirl interns as part of its ProGirls program to help introduce them to STEM roles. In parallel, I’ve pushed GoDaddy into the training space, supporting the upskilling of SMEs and entrepreneurs through hands-on workshops to help them better leverage digital platforms.
I’m always seeking opportunities to share my expertise and in turn, develop myself, engaging with nascent brands, small businesses, and media or event partners. From data visualization to marine engineering and more, I’ve had the opportunity to support brands such as The Visual Agency, Consultants, and Arti Proje on various go-to-market, brand or product launches, and individual project initiatives.
Prior to my role at GoDaddy, I worked in the marketing and communications field with several global and local brands and industries, including Meta, Allianz, Bayer Healthcare, Disney, Verisign Inc., and Gazprom.
My career kicked off in the infrastructure industry with regional contractor Makyol Construction, where I established the corporate communications and marketing department from scratch—launching a new corporate brand and streamlined project communications and processes across the company.
With projects across Turkiye and the Middle East, I worked at a corporate brand, public project (metro, airport, roads, and more), and private investment level, the latter giving me tourism and commercial investment experience through the likes of the Le Meridien Istanbul and Doria Hotel Bodrum hotel projects and the construction and opening of the Kas Marina in Southern Turkiye where I assumed the role of project coordinator to secure joint investment with the Country's largest tourism company, Setur.
I wanted to dip my toes into the agency side and shifted over to Arti Communications, where I headed the international client teams for the likes of Facebook (Meta), Euler Hermes (Allianz) and Verisign Inc.
From positioning Euler Hermes as the go-to source for macro-economic analyses in the local market to influencing Facebook’s community and content guidelines, I loved the diversity of client needs and initiatives in this role, and developed my Turkish to what I’d like to think is a ‘pro’ level. Sitting in the driver’s seat of strategic communications planning to translate global targets into the local landscape with effective execution unlocked creativity, discovery and valuable conversations internally and with external stakeholders.
From here I moved to Amsterdam to lead media relations across a natural gas pipeline project that spanned six countries.