I dwell at the cross-roads of a start-up and a matrix organisation kind of business where I can pivot between corporate processes and DACI models to a hack-the-system approach if it means driving business or paving a new, impactful way forward. I love the mix of complexity and opportunity in emerging markets, and the ability to write their story against this backdrop.
Creativity, outside of the box thinking and scalability are what get my adrenalin pumping. I am a pro in go-to-market strategy and translating the global to local for any given business or a product while in parallel, delivering true value for my customers, and my team is top of mind.
Today, I head up commercial strategy across a broad of international markets at GoDaddy and my focus is on top-line business growth through scale, innovation and operational excellence. Products are a big part of defining success, and I get to be a cook in the kitchen when it comes designing the customer journey and user experience (CX/UX).
I’m someone who is always on the go and needs to feel like I’m moving forward and developing myself.
This has fuelled my involvement in-side projects and academic endeavours, allowing me to complete my Master’s Degree (quite a few years ago now!) and work with a renowned data-visualization agency as they looked at internationalization of their business. Right now, I’m enrolled in a Doctorate in Business Administration (DBA) at The International School of Management (ISM) as the next chapter of my studies and thoroughly looking forward to digging into another field of study.
With me, what you see is what you get. I love authenticity: in people, brands, interactions, and lead with it in my personal and professional life. Those who know me know how I embed this into my work processes and strategic thinking, but most importantly how I weave it into the relationships that I build. I strive to make a difference and focus my additional time on projects that deliver value.
At the end of the day, if I don’t believe in it, I can’t do it.