Hey hey, nice to meet you.
The intersection of creative ideas, data-driven business strategy and impactful marketing frameworks is where I thrive. On a daily basis I pivot between general business management and project-based ideation to long-term business strategy or designing the accompanying execution framework for any one of these areas. Go-to-market strategy is my corporate love because I get to be in the driver's seat. And, there is nothing more rewarding than being at the start of a growth journey that you help define and develop.
I like to focus on creation and moving forward, in whatever shape or form that may be. Today, I lead Commercial Strategy at GoDaddy for a broad set of international markets, and continue in my role as the General Manager of our GoDaddy Middle East and Africa entity. I've previously worked with large tech and finance brands such as Facebook, Verisign Inc and Euler Hermes (part of the Allianz Group), as well as with nascent brands and small businesses such as The Visual Agency, Consultants and Arti Proje. I love to engage with entrepreneurs, small businesses and people with an idea to see how I can help, or get involved.
On the side I'm an active member of the Advisory Board of Blatform, a blockchain and crypto-economy company and I sit on the Advisory Circle at Innovators Gate.
Areas of Expertise
Business Management
Business Management
Business Management
From overall business strategy and profitability to operations, customer engagement and data-driven performance analytics, I enjoy matching a top-down view with local market needs when it comes to business management.
Go-to-Market (GTM)
Business Management
Business Management
Whether you are focusing on new-market entry or a product/service launch, go-to-market strategy (GTM strategy) is critical for providing a blueprint for delivering successfully to the end-user. So, why is GTM strategy my favourite part of the job?
Brand, Marketing and Communications
Brand, Marketing and Communications
Brand, Marketing and Communications
Can we call brand, marketing and communications the trifecta of marketing? They are all delicately Intertwined and mutually dependent when it comes to raising healthy and sustainable brand awareness and sales demand, but each requires a detailed and individual approach that is an art in itself.
Ecommerce
Brand, Marketing and Communications
Brand, Marketing and Communications
A shift to digital needs to have a planned and purposeful approach for success. But understanding how exactly to develop that plan can be overwhelming for many. Many brands don’t know where to start. The first step is re understanding what selling online means for your business.