An experienced business leader with a track record of managing large international P&Ls across distributed teams in tech and infrastructure. Seasoned in go-to-market and strategic international growth, with deep knowledge of business operations in different regulatory environments.
Currently, Vice President of International at GoDaddy.
Effective business management comes down to clear strategy and planning, coupled with defined systems and processes to ensure seamless operations. With experience in managing business operations and growth in a myriad of global markets across Asia, LATAM, MENA, and Europe, I look to data to match internal insights and capabilities with local or regional outlook to develop and instrument strategy.
Whether you are focusing on new-market entry or a product/service launch, go-to-market strategy (GTM strategy) is critical for providing a blueprint for delivering successfully to the end-user. It's an art of bringing together different elements of the customer journey to meet their needs while also aligning with company objectives and being open to creativity in approach. It's probably my favourite part of the job.
Can we call brand, marketing, and communications the trifecta of marketing? They are all delicately intertwined and mutually dependent when it comes to raising healthy and sustainable brand awareness and sales demand, but each requires a detailed and individual approach that is an art in itself.
A shift to digital needs to have a planned and purposeful approach for success. But understanding how exactly to develop that plan can be overwhelming for many. Many brands don’t know where to start. The first step is to understand what selling online means for your business and what success looks like, then build your plan around these objectives.
Working in tech has given me the opportunity to understand the product design and development in action, with key factors for success and mistakes that can lead to failure. I am a fan of the design research approach, which facilitates ideation and prototype development to incubate an idea, validate, and take it to market, and my teams are actively implementing this process today.
My research is focused on identifying, developing, and deepening linkages between practice and theory to unlock resources and expertise for both spheres. I am specializing in technology management, AI, and innovation within this capacity to guide entrepreneurs and small businesses on how they can better leverage digital tools, develop sound processes, and innovate using AI and other tech platforms that reduce the barriers to entry significantly.